About ESI
Esi ‘Magic’ is an accomplished Entrepreneur, and Marketing Consultant with over 10+ years marketing experience. Over the course of her career, she has cumulatively managed marketing budgets of over $50,000,000 for various brands. Her campaigns have won awards such as YouTube Ad Of The Year for her campaign Evolve The Definition with Bonobos, and AdAge Media Plan of The Year for campaign The Living Wall with Suja Juice. Most recently, her work on Hydro House, a campaign for Neutrogena, is creating tons of buzz on TikTok. Her latest venture, ZAM Jewelry, that she launched in 2023, is a bold and expressive jewelry brand designed to empower women to confidently express themselves.
THE BEGINNING…
Originally from Brampton, Ontario (Canada), she boldly moved to Los Angeles in 2013 with no job lined up, no friends or family in the area, and having never been to Los Angeles. Driven by her go-getter mentality to build wealth for herself and her passion to experience the finer things in life, she quickly settled into the Entertainment News industry, where she wrote articles for Madame Noire where her articles were read by over 1 million readers and the now defunct EntertainmentWise where her articles about celebrity news would often go viral.
SUCCESS IN MARKETING
Realizing her talent for marketing, she ventured into media buying where she found herself immediately launching ad campaigns for successful brands like Beautycon where her campaigns would produce 3X return in ticket sales, and several brands from the hit show Shark Tank, including Sleeping Baby and Shefit producing 10X return and 4X return respectively for those brands. She continued to thrive in media, managing ad campaigns for large brands such as Premier Protein, Suja Juice, Bonobos, and more recently working with brands Liquid Death, Neutrogena, and Aveeno.
HER NEWEST VENTURE…
In 2023, Esi continues to work her magic, launching jewelry brand ZAM Jewelry in March. Inspired by her passion for expression, ZAM Jewelry was created as an outlet to give women the chance to express their true feelings in their everyday life, in a fun yet glamorous way. Every single piece of jewelry was designed by her, with intention and true meaning behind it. The bold statement pieces represent thoughts and feelings that women can relate to, yet live into the desire to have jewelry that is long lasting, and more premium than fashion or costume jewelry.
“I wanted to create a brand that allows women to be bold no matter what age they are. There is this notion that once you become an adult, you’re supposed to tone down what you wear, how you dress, and even what you say. Essentially, you go from fun costume jewelry to boring higher quality jewelry. I don’t believe in that, so I created ZAM to be the exact opposite of that, bold and expressive but still with quality materials.”
– Esi Magic